PURE-VIEW OF iPhone 5
The excitement of the rumour mill, the titillation of every leaked photo led to higher than ever levels of expectation over the iPhone 5 features, and while the announcement was greeted with some derision at the lack of perceived headline improvements, the record sales tell an entirely different story.
Given the underwhelming changes to the iPhone 4S, the iPhone 5 launch really needs to re-energise customers to prove Apple can repeat the game-changing trick it managed with the iPhone 4.
The iPhone 5 price is predictably high, so consumers will need to bear that in mind too when looking for their next smartphone.
So is the Apple iPhone 5 the greatest smartphone ever, one that finally see Apple ascend to the top spot in our 20 best mobile phones chart? Or is it a case of too little, too late?
Given the underwhelming changes to the iPhone 4S, the iPhone 5 launch really needs to re-energise customers to prove Apple can repeat the game-changing trick it managed with the iPhone 4.
The iPhone 5 price is predictably high, so consumers will need to bear that in mind too when looking for their next smartphone.
So is the Apple iPhone 5 the greatest smartphone ever, one that finally see Apple ascend to the top spot in our 20 best mobile phones chart? Or is it a case of too little, too late?
Design
We'll begin in the traditional manner: how the thing actually feels in the hand. With the iPhone 5 there will be many types of prospective buyer: the upgrader from the 4 (or more-money-than-sense iPhone 4S upgraders), those tired of their Android handset and those taking their first steps in the smartphone market and want to get one of them iThingies their friend/child has.
We'll begin in the traditional manner: how the thing actually feels in the hand. With the iPhone 5 there will be many types of prospective buyer: the upgrader from the 4 (or more-money-than-sense iPhone 4S upgraders), those tired of their Android handset and those taking their first steps in the smartphone market and want to get one of them iThingies their friend/child has.
Well, all of those picking up the iPhone 5 will have the same reaction: this thing is amazingly light. You've probably heard the numbers by now (20 per cent lighter than the predecessor, as well as beating most of the opposition too at 112g.)
It's an odd sensation, but it actually detracts from the experience when you first pick it up. We've praised the weighty feel of the iPhone in the past, lending it a premium feel in the face of toy-like phones, and it's almost disappointing that Apple decided to join that clan.
However, through extended use this problem quickly disappears, as the overall effect of the phone is still a chassis designed for strength, it just sits more anonymously in the pocket.
It's an odd sensation, but it actually detracts from the experience when you first pick it up. We've praised the weighty feel of the iPhone in the past, lending it a premium feel in the face of toy-like phones, and it's almost disappointing that Apple decided to join that clan.
However, through extended use this problem quickly disappears, as the overall effect of the phone is still a chassis designed for strength, it just sits more anonymously in the pocket.
You'll obviously see the change in height too – the iPhone 5 stands 123.8mm tall to allow for the larger 4-inch screen. In truth, those not familiar with the iPhone 4S probably wouldn't notice the difference, which is why it's a good move from Apple to include the larger screen if it's not going put people off that hate larger phones.
The decision to stick at 4-inches is Apple's admission that while it recognises people are all over the idea of having more screen real estate to play with it doesn't want to move away from the thumb-friendly nature of the device.
Through a mixture of moving the centre of gravity slightly as well as repositioning the screen within the bezel, it's still possible to scroll your thumb mostly around the whole display one-handed, which Apple is clearly keen to keep hold of.
Through a mixture of moving the centre of gravity slightly as well as repositioning the screen within the bezel, it's still possible to scroll your thumb mostly around the whole display one-handed, which Apple is clearly keen to keep hold of.
However, we're not convinced of that argument any more, and the power button was still a little out of reach when using the phone normally, as was anything in the top left-hand corner of the screen. #
This was no issue in reality, as scooting the phone down a touch in the palm is a natural action. But if that's the case, then why not offer a 4.3-inch screen at least?
There's more to a phone than a screen these days (although increasingly less and less) and the general construction of the iPhone 5 is excellent to say the least.
This was no issue in reality, as scooting the phone down a touch in the palm is a natural action. But if that's the case, then why not offer a 4.3-inch screen at least?
There's more to a phone than a screen these days (although increasingly less and less) and the general construction of the iPhone 5 is excellent to say the least.
Apple has gone for a more advanced form of antenna here, meaning the days of lost signal are gone, and generally increasing the power of your call connection and GPS lock on too.
There was a real chance here for Apple: remove the bezel and give the front of the screen a look that's similar to the OLED TVs from the likes of Samsung or LG… but instead we're treated to the same lines as before.
You always get the feeling that Apple saves what it can for the next iteration of the iPhone, and while there's nothing wrong with the current construction we can see the edge-to-edge screen becoming something amazing on the iPhone 6.
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